Who we are
Smart SEO is a Shopify SEO app made by Sherpas Design, a team of certified Shopify Experts and Partners who live and breathe ecommerce. With more than 54,000 installs and a 5.0 rating from 954 reviews, merchants trust Smart SEO to automate the meta tags, JSON-LD structured data, alt text, and sitemaps that help their products show up in search. We know the platform inside out, and we build the tools we wish every store owner had.
Why we built it
SEO is overwhelming. The advice is endless, the technical bits are intimidating, and hiring an agency is out of reach for most stores. We believe getting found shouldn't require a specialist on retainer. So we packed the heavy lifting into one app that runs quietly in the background, and pairs it with real, human support whenever you need a hand.
What we stand for
How we think about SEO
A few principles guide every feature we ship and every merchant we support.
Automation you can trust
We automate the tedious, technical layers of SEO (structured data, meta tags, alt text, sitemaps) so your store stays optimized without the manual busywork.
Search-first, future-ready
Search is shifting: AI overviews, answer engines, zero-click results. We build for where discovery is heading, not just where it has been, so your store stays visible as the rules change.
Made for merchants
No jargon, no agency retainer, no computer-science degree required. Plain-language tools backed by real human support from the Sherpas team who actually answer.
Meet the team
The Sherpas behind Smart SEO
Founders, developers, business development and support people who keep your store climbing. Think you could be the next Sherpa? Drop us a line.
Milen Kovachev
Founder
Boyko Stanev
Founder
Stefan Hristov
Founder
Mimi Encheva
Business Development
Metin Mustafa
Senior Developer
Anton Ivanov
Senior Developer
Stoyan Dobrev
Senior Developer
Todor Atanasov
Head of Support
Dimitar Arnaudov
Technical Support
Stoycho Yordanov
Technical Support
Radoslav Georgiev
Technical Support
Ivaylo Kostadinov
Technical Support
Ventsislav Kirilov
Technical Support
Emil Bogdanov
Technical Support
The makers
Built by Sherpas Design
Just like a Sherpa guides climbers to the summit, Sherpas Design helps Shopify stores reach the top of search. Smart SEO is one of the apps we craft for the merchants we partner with, and we're always here to help you get the most out of it.
Ready to climb the rankings?
Install Smart SEO free and let it handle the technical SEO while you run your store.